Avett Brothers, Grace Potter, Gregg Allman, More Join Zac Brown Band for Southern Ground Fests
Nourishing the fans – more here
Brown has plans to make the concert experience last even longer.
“We eventually want to roll in and feed everybody,” says the onetime restaurateur.
The band travels with a customized 53-foot cooking trailer, like a food truck on steroids. Before a show, the band members may host a pre-show eat ‘n’ greet for 200 to 250 fans, friends and local VIPs.
Brown harbors ambitious plans to take over all concessions at the venues where they play, using a fleet of such tractor-trailer kitchens to offer high-end dinners — featuring Brown recipes like pocketknife slaw, beef filet with Georgia clay rub and pork tenderloin with “love sauce” — and even tailgate packages.
“Ninety percent of the people who come to a show go out to dinner, too,” says chef Rusty Hamlin, whose 10-person crew fixes 640 meals a day on the road. “Why not bring it all together?”
The band greets all the diners as though in a receiving line at a wedding, then sits down and joins them for dinner.
“The idea is to make the concert experience full-sensory and to make everyone really feel like they got their money’s worth,” Brown says.
Read more at Billboard.biz